BRING YOUR
AUDIENCE
CLOSER
STRATEGY DRIVES OPPORTUNITY
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STRATEGY DRIVES OPPORTUNITY ✦
FOR CREATORS
UNLOCK NEW REVENUE STREAMS.
PROTECT YOUR INTELLECTUAL PROPERTY.
GENERATE POSITIVE SOCIAL IMPACT AND LONG-TERM PARTNERSHIPS.
FOR brands
BE SEEN, BE HEARD.
GET YOUR MESSAGE INTO THE RIGHT HANDS.
develop INTEGRATION STRATEGIES FOR THE NEW MEDIA LANDSCAPE.
WORK
BUILDING A COMMERCIAL STRATEGY FOR A CREATOR WITH A GLOBAL AUDIENCE OF 30 MILLION.
ROLE: Commercial Strategy // Business Development
CLIENT: Russell Brand
Having built a comedy and film career spanning two decades, Russell Brand has cultivated a massive global audience across numerous new media channels.
The objective was two-fold; to effectively monetise existing digital content, and to procure new commercial opportunities via audio and video streaming platforms, subscription offerings and live tours and appearances.
Qualitative and quantitative audience research enabled clear segmentation and worked to identify suitable trade verticals. Broader market evaluation involved in-depth discovery sessions with advertisers, and some of the world’s most influential YouTube and podcast creators, leading to successful contract negotiations with media owners, streaming platforms and brand partners.
INCREASING VISITATION TO AN ICONIC SHOPPING PRECINCT POST-PANDEMIC.
ROLE: Campaign Strategy // Producer
CLIENT: Chapel Street Precinct, Melbourne
TALENT: Kate Langbroek
The world over, high street traders struggled to get back on their feet post-Covid. No exception was Chapel Street, Australia’s largest retail and hospitality destination, where visitation dwindled in the months after lockdown.
The objective was to increase footfall to support local traders; our approach was anchored in rediscovering Chapel Street, encouraging Australians to fall back in love with in-person shopping and dining out.
With beloved Australian media personality, Kate Langbroek, returning home to Melbourne after a well-publicised two-year stint in Italy, we leveraged Kate’s homecoming as part of an integrated 360° campaign.
Kate’s rediscovery of Chapel Street became one of the highest performing campaigns for the precinct, driving out-sized channel engagement and earned media coverage, leading to visitation to help local traders back on their feet.
SHAPING THE FUTURE OF HEALTHCARE IN A DEVELOPING COUNTRY.
ROLE: Partnership Strategy // Artist Representation
CLIENT: The Natural Lifestylist
The Vian Healthcare Summit in Tbilisi, Georgia, brought together leading thinkers and practitioners including clinicians, mental health professionals and academics, to discuss new approaches to healthcare in a country disrupted by recent conflict.
Tony Riddle is a natural lifestyle coach, author and record-breaking barefoot endurance athlete.
A trailblazer within the field of natural movement and lifestyle, Tony is the creator of the Natural Lifestyle Philosophy which encourages modern urbanites to reconnect with certain innate, wild behaviours in order to increase physical, emotional, social and spiritual wellness.
Over three days, Tony’s keynote and workshop sessions were translated into local language and gained earned media coverage across national news services.
GROWING SPONSORSHIP INVESTMENT 10X YEAR-ON-YEAR.
ROLE: Sponsorship Strategy // Business Development
CLIENT: Russell Brand // Community Festival, UK
Community Festival began life in 2022 as a single-day event for 1500 attendees on a greenfield site in Hay-on-Wye, Wales. In its second year, the event expanded to a 3-day camping festival for 5000 attendees, quickly impacting the UK wellness scene.
Vegan food, alcohol-free, and drawing pioneers including Wim Hof and Vandana Shiva, Community Festival attracts a socially conscious crowd searching for physical and mental wellbeing and spiritual connection.
Through effective procurement of sponsorship partners, we not only exceeded financial targets for Community, but added to the on-site guest experience through integrated stage programming and partner activations, and to the global audience experience, through extensive digital content captured throughout the festival.
STRATEGY DRIVES OPPORTUNITY
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STRATEGY DRIVES OPPORTUNITY ✦
about
KANE DEMPSEY
Commercially minded and with a make-it-happen approach, Kane has spent 18 years working with top creative talent, media owners and rights holders around the world.
Kane’s expertise straddles commercial strategy and business development, with an emphasis on digital content distribution, brand partnerships and intellectual property licensing.
As the Marketing Director for one of London’s leading event production companies, Kane spearheaded growth strategies to achieve an 80% revenue uptick to £15M in three years.
Kane has held senior commercial integration and marketing roles with Australia’s fastest growing media companies. At Nova Entertainment, Kane led advertiser partnerships for flagship broadcast programmes, and cultural events including Melbourne International Comedy Festival, Australian Open Tennis and Melbourne Spring Racing Carnival.
“Kane transformed the way we were perceived IN THE MARKET, bringing new, vibrant messaging to the business. His understanding of his craft is exceptional and business flourished under his guidance.”
STRATEGY DRIVES OPPORTUNITY
✦
STRATEGY DRIVES OPPORTUNITY ✦
get in TOUCH
Email: kane@gatheringmedia.com